Software Development Management
Wondering whether opening a storefront on Facebook is worth it? Need to know why social commerce is important? JWTIntelligence conducted a study to find out what trends are important in social commerce:
This is a guest post by Phil Simon, a technology expert, speaker and consultant, who has used social media and networking to fund and publish a successful book. He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link). This is the story of how he used technology to write about technology.
I’ve been called many things in my life. Patient is not one of them. In this post, I explain how writers can take control of their own destiny and circumvent traditional publishers. People want to read and learn as soon as possible-and it’s easier than ever to circumvent old-school gatekeepers.
[Read more…] about Using Technology to Write about Technology
Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. While how you use social media is different than many other channels (because it’s networking and conversationally based), if you don’t follow basic marketing principles, your efforts may not be as effective as they could be — or they may not work at all. When a tactic isn’t working, people tend to blame the tactic, but sometimes (often), it’s in how the tactic is implemented. [Read more…] about Basic Marketing Principles Still Apply to Social Media