“Join us on Facebook and Twitter!” I always chuckle when I hear that at the end of a TV ad — as if people whose program you’re interrupting are going to take the time to pull out their phone or laptop and connect with you on a social network. The same is true of Twitter & Facebook (and other social network) icons in print ads. As a business, it’s your job to find and listen to your customers. Why do you expect your customers to do your work for you? [Read more…] about Use Social Media to do the Work for Your Customers
Product Marketing Blog
Digging in the Cache – Dr. Horrible’s Sing-Along Blog
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. There was a day in the not so distant past when watching video online seemed like the unattainable future… computers didn’t have big enough processors, internet connections weren’t fast enough, and no one would want to watch video on a device other than a television. During the 2007-2008 Writers Guild of America strike, Joss Whedon and his brothers, Zack and Jed, and actress Maurissa Tancharoen, wrote Dr. Horrible’s Sing-Along Blog, a three-part musical miniseries to be produced exclusively for Internet distribution. [Read more…] about Digging in the Cache – Dr. Horrible’s Sing-Along Blog
What Google+ Means for Marketers
Google+ is the latest rage in the social media world. Everyone is flocking to see what’s all about and how it can be used for business. In this presentation by Ben Gaddis, he gives businesses some ideas about what they should consider when decided whether to incorporate Google+ into their marketing tactics. (If you are on Google+, let’s connect: gplus.to/sazbean).
What Google+ Means for Marketers
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How do you think Google+ will be useful for Marketing?