If efforts with social media are going to pay off for a business, they each need to contribute value to the bottom line. What value do 250,000 fans on Facebook give a business? While having that man fans may increase the business’ reach, what does that do for the company’s bottom line? How many of those fans are customers? Obviously it would be better for the company to have 250,000 customers on Facebook, so how should the company make sure that all efforts are contributing value to the company? [Read more…] about Avoiding Zero Value Efforts in Social Media
Product Marketing Blog
Making Sense of Social Content Marketing
As I’ve mentioned before, understanding the different ways people consume content is important for providing the right content in the right places, at the right times, and in ways that people want to use. Creating a successful content strategy is very important to marketing campaigns in the mobile and social spaces and Mike Lewis, VP of Marketing & Sales at Awareness, Inc. has some ideas to help you create one for your company.
Mike Lewis's ESM Toledo Presentation
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Do you have a content strategy for your company? How do you tailor it to different audiences, locations, devices, etc.?
Digging in the Cache – Rick Rolling
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. What could be more fun than luring your friends to go to a website that’s completely different than what they expect to find? With the rise of URL shorteners which can easily hide the address of the linked page, sending people to a site that they don’t expect is fairly easy. In 2007-2008, it was a fad to trick people into visiting a page with a music video of Rick Astley singing his 1987 song “Never Gonna Give You Up”. The person who was tricked into viewing the video was “rickrolled“. Since the video of Astley was safe for work, it was more appropriate than many Internet pranks to spread throughout the workplace. [Read more…] about Digging in the Cache – Rick Rolling