We’ve already discussed how brands with stories tend to be more engaging for customers (Apple, Nike, etc.), but it may be helpful to discuss how to communicate your brand’s story. Especially since you have to think in terms of your customers’ wants and needs (always) and you don’t want to sound too promotional or preachy. Telling your brand story isn’t that much different than figuring out a marketing plan, but it does require a very human voice. Stories are engaging for people because they put a human face to a company (which can often seem like a large, faceless, uncaring glass building). [Read more…] about Creating an Engaging Brand Story
Product Marketing Blog
Learning Strategies for Mobile & Social
Keeping up with all the changes in digital marketing can be a challenge. But all those changes are vital to keep up with if you want to have the most effective marketing and communication strategies. Changes are also different in each industry, sector, demographics, etc., so having a strategy for learning about what works for your company is key to success. Jeremiah Owyang from the Altimeter Group has some ideas about creating a learning strategy for mobile and social for your company:
Developing a Learning Strategy for Mobile and Social (Keynote)
View more presentations from Jeremiah Owyang
What learning strategies do you use for your company?
Trust is the Only Currency You Have with Customers
Why does someone purchase a product or service from you? Because they trust that they will get what they pay for. They trust that it will do whatever it is that you’ve claimed. Similarly, people build relationships with people they trust, online and off. If you want people to follow you online and interact with you, you need to build trust and you need to uphold the trust you’ve created. [Read more…] about Trust is the Only Currency You Have with Customers