Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. To help get you thinking about what mobile might be able to do for your company, take a look at this slide deck by Jeremiah Owyang… [Read more…] about Developing a Mobile Strategy
Product Marketing Blog
Caution! What value message are you sending with Groupon?
Social discounting sites like GroupOn, Living Social, Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe. Have you thought about how more traffic might affect your current customers? What about the costs of the extra traffic? And what message are you sending to your customers about the value of your products? Before you decide to use one of these sites to drive short term traffic to your business, you should consider some of the long term effects… [Read more…] about Caution! What value message are you sending with Groupon?
Digging in the Cache – Will It Blend?
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Will It Blend? is up this week. If you’ve ever doubted that word of mouth marketing (viral marketing) could work for boring products like a blender, then Will It Blend? is proof that clever marketing can work for just about any product. Will It Blend? is a series of videos demonstrating a Blendtec blender attempting to blend various unusual items (iphones, glow sticks, golf balls, marbles, etc.) in order to show off the power of the blender. While the videos are fun and campy, they ultimately prove the strength of the blender (which is more expensive than many blenders you’d find at retail stores). [Read more…] about Digging in the Cache – Will It Blend?