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Help Support NextGen Tech Women #ngtechwomen

In order to help raise funds for the National Center for Women in Technology’s 2011 and their Award for Aspirations in Computing, which recognizes young women in high school for their computing-related achievements and interests, today online social media and technology communities will seek to raise $25,000 by reaching out to their networks. The NCWIT Award for Aspirations in Computing generates visibility for these women in their local communities and encourages their continued interest in computing, while also attracting the attention and support of educational and corporate institutions.

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Book Review: Enterprise Social Technology by Scott Klososky


The market is flooded with books that try to tell you how to use social media for your company. Most have pretty good ideas, but when it comes to implementation, it can be difficult to figure out how to apply all these ideas to YOUR organization. Scott Klososky’s book, Enterprise Social Technology, is the most comprehensive book I’ve read so far to help organizations roll up their sleeves and start using social media. Scott already assumes that you understand the basics of social technologies (what Twitter, Facebook and blogging are) and instead helps you understand how to set attainable goals, build an internal team to tackle strategy and implementation, and how to measure results (my kind of guy!). While the book is jam-packed with great information, I want to focus on the chapter on integrating social media with the rest of your web presence…. [Read more…] about Book Review: Enterprise Social Technology by Scott Klososky

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Facebook Engagement Requires Timing

Time for ChangeFacebook is a bit of a conundrum for businesses. There are 6 million users who are spending a significant amount of time on the site. Facebook is also making a bit of revenue from ads. But just because a site has people, doesn’t mean that those people care about what you have to say. People are on Facebook to interact with their friends and family, and also to waste time (play games). Very few people care very much about most brands that are on Facebook (especially ones that just are promoting themselves). Visibli recently did a study that shows that engagement with Facebook pages also depends quite a bit on timing, which isn’t surprising since most people only see brand posts on their Facebook homepage (not on the actual brand pages). [Read more…] about Facebook Engagement Requires Timing