Last week I attended the FutureMidwest conference here in Detroit (at least on Thursday, Friday I was graduating from the Stephen M. Ross School of Business at the University of Michigan — more on that later this week). FutureMidwest is now in its third year and features speakers from around the country giving their insights on “‘what’ [attendees] should expect to see in the coming years and ‘how’ to successfully capitalize on the trends with marketing and business strategies”. This year FutureMidwest was downtown Detroit hosted at the historic Eastern Market, which in itself was important, and gathered attendees from around the region. [Read more…] about Business, Media & Innovation the Future of the Midwest #fmw11
Product Marketing Blog
Digging in the Cache – Clarus the Dogcow (says Moof!)
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. This week I want to introduce you to one of my favorite computer icons (pun intended) — Clarus the Dogcow, who is a bitmapped image created by Susan Kare for Apple back in 1983 as part of the Cairo font (originally as a dog). Fonts are created on a very small scale, so when the image was increased in size for use in a page setup window to show orientation, it became less clear if it was a dog or a cow. [Read more…] about Digging in the Cache – Clarus the Dogcow (says Moof!)
5 Strategies for Managing the Twitter Firehose
Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Since the idea is to try to connect to a wider audience, most businesses would like to have several hundred (or thousand) followers, which usually comes with following a good number as well (for building relationships, sharing, etc.). So how do you use Twitter effectively and still keep a handle on all the information that’s bombarding you?
[Read more…] about 5 Strategies for Managing the Twitter Firehose