Since everyone is fixated on increasing their audience online, I thought I’d run through some of the general methods with their advantages and disadvantages. Obviously, there’s always a trade-off between time, money and effort, as well as how the methods can affect your brand image down the line. So while you may be able to pay for 1,000 new fans in a month, none of them may care what you have to say. Just be aware of what you’re getting yourself into… [Read more…] about 4 Ways to Increase Your Audience Online
Product Marketing Blog
Flickr Adds Social Sharing for Photos (Finally)
Flickr finally added social sharing for individual photos to their website. Yay! Now it’s really easy to share any individual photo to social networks like Facebook, Twitter, Tumblr, Blogger or WordPress. While Flickr photos have always been shareable, up until now, it’s either required a bit more technical knowledge or a plugin. So, welcome, Flickr, to a social world!
Avoid Comparing Oranges to Apples When Measuring Social Media ROI
As business people, we like to know what we’re getting for our money. If we invest in social media or some other type of marketing activity, we’d like to know how many sales we’re getting for that investment. This helps us understand whether or not the tactic is working and whether it’s worth the cost. However, when evaluating different marketing tactics, we need to be careful about comparing and relating measurements to avoid trying to compare apples and oranges. [Read more…] about Avoid Comparing Oranges to Apples When Measuring Social Media ROI