Many businesses really miss the boat when it comes to providing content and value that their customers want. Here is an example of a salesperson providing great customer service using Twitter by providing personalized offers that his customers actually want. Instead of blasting out a promotion to everyone, taking the extra effort to let specific customers know about offers they’ve expressed interest in not only increases the probability of a sale, it also increases brand loyalty and reputation. [Read more…] about An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation
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Build It and They Won’t Come
For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness). Just having a site on the web isn’t enough for people to know you exist. Building awareness online is just like building awareness offline. It takes some combination of time, effort and/or money. [Read more…] about Build It and They Won’t Come
The (Real) Meaning of Social Media ROI
ROI gets thrown around a lot in marketing circles. You can’t measure it. You can. Blah blah blah. However, as any finance major will tell you, ROI (return on investment) has a very specific meaning. Stefanos Karagos reminds us what ROI is and how it can be measured in social media. I know I posted a presentation yesterday, but this one really is important enough to see asap. Thanks to Brandon Chesnutt for posting the link to this presentation.
Social Media is Dead. Long Live Social Media ROI
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