The disconnect between sales and marketing is probably as old as the two industrys/jobs. Many companies keep marketing and sales in separate departments which never talk to each other, which not only causes friction, it can mean lost sales, especially in these days of the social web. For example, today over on Social Media Explorer, Ilana Rabinowitz talks about salespeople who cold-call her company without even bothering to learn more about her or the company: [Read more…] about Missing the Boat by Not Connecting Sales to Marketing
Product Marketing Blog
Detroit! Let’s Hear What You Have to Say! – Ignite Detroit #2
It’s been a little while since Ignite Detroit #1, which was a blast and really showcased some interesting topics and speakers. We were entertained. We were educated. We were enthusiastic! Brandon Chesnutt, Norm Witte and myself are proud to (finally) announce Ignite Detroit #2 which will be held at the amazing Sound Board inside the MotorCity Casino Hotel on Thursday, April 14th at 7:30pm. Do you have something amazing, interesting or entertaining to say to Detroit? Submit a talk idea by March 15th.
Topics will be selected by both the community and event organizers. You may have the chance to wow Detroit from here:
I know. Pretty amazing! Get those thinking caps working and brainstorm an awesome idea to submit.
Check out more about Sound Board and the MotorCity Casino Hotel on Facebook & Twitter.
Use Alexa & Compete with Caution for B2B and Niche Sites
When you’re trying to get a handle on how well your site is doing, it can be helpful to compare it to other sites on the Internet. Both Alexa and Compete offer up a ranking of your site compared to all the other sites they know about. However, both Alexa and Compete come up with their rankings by extending the data they do have to make a hypothesis about how your site is actually doing (similar to how Nielson does tv ratings by getting reviews by a very small percentage of US households). For B2B and Niche sites, the information may be problematic if the audience polled by Alexa and Compete does not accurately reflect the niche or industry in question. [Read more…] about Use Alexa & Compete with Caution for B2B and Niche Sites