Knowing about unusual traffic on your website or blog can help you determine whether or not certain campaigns or promotions are working. Being aware of events or sites which are sending you traffic is also important. Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Let’s take a closer look at some of the information you can gather from Google’s Intelligence… [Read more…] about Insights from Google Analytics Intelligence
Product Marketing Blog
Social Commerce – What is it, Who’s Doing it, How can You?
Another one of the buzzwords that gets thrown around quite a bit is “social commerce.” Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line). Let’s take a look at what social commerce means with today’s tools and marketplace.
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Finding Marketing Technologists
The Rise of the Marketing Technologist content was presented by Jim Suchara and Dave Bachleda at the SIM Detroit meeting last night, which was attended by IT practitioners mostly at management or executive levels. The general idea of the presentation is that marketing and technology are already in the middle of a collision course due to the current influx of marketing technologies. The question before organizations is who should be in charge of these new technologies? Should IT? Should Marketing? Both?
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