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Archive for the ‘B2B’ Category

Business Marketing Fast Fixes

Posted in B2B, News & Notes, tagged , , , on Thursday, Aug 21, 2008 | 1 Comment »

These are somewhat scary times at some B2Bs.  Despite expert advice about becoming more aggressive in a downturn (some of it summarized in our posting “B2B Marketing in a Recession”), their top management is more inclined to be cutting marketing expense than approving increased spending.  Leads are harder to come by and taking noticeably longer [...]

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B2B Website

Posted in B2B, Content, Design, Tips, tagged , , , , , on Wednesday, Aug 20, 2008 | Comments Off

If you are a business-to-business (B2B) company, your website audience is quite a bit different than a company who targets consumers (B2C).  To get the most of your business website, you’ll need to account for these differences in both your design and content.
Intent
Website visitors to a B2B website are people from other companies who are [...]

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Ustream is streaming our language

Posted in B2B, B2C, Reviews, Tips, tagged , , on Friday, Jul 25, 2008 | Comments Off

I’ll be honest, its Friday.  Its gorgeous outside. I’m doing research on this post by watching shows on ustream.tv.
In truth it is hard to pull myself away from the high quality live broadcasts that sit up at the top of the ustream select channels.  Shows like Buzz Out Loud (a CNET property) are slickly produced [...]

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DIY SEO – Hubspot

Posted in B2B, B2C, Business, Reviews, SEO on Thursday, Jun 26, 2008 | 5 Comments »

As Dharmesh Shah said in our interview, HubSpot sells a product, not a service, and intends on giving small businesses the tools they need to do their own search engine optimization (SEO).  HubSpot Inbound Marketing System has a three step approach:

Qualified Traffic – Traffic is nice, but if the visitors to your website are not [...]

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Google’s AdPlanner

Posted in Analytics, B2B, B2C, internet advertising, tagged , , , on Wednesday, Jun 25, 2008 | Comments Off

The New York Times is speculating [no longer speculation] that an announcement from Google at the Advertising Research Foundation meeting this week will unveil a new product called AdPlanner.  Details are understandably sketchy, though the NYT quotes an anonymous source on the product as saying it will help Ad Agencies to find demographics that match [...]

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Interview with Greg Hochmuth, Creator and CEO of Mento

Posted in B2B, Business, Interview, Social Networks, Tips on Tuesday, Jun 3, 2008 | Comments Off

Mento, now in public beta, is a link-sharing and tagging website, similar to Del.icio.us or Pownce, with expanded functionality to create conversations around the link sharing. Creator and CEO Greg Hochmuth took a few minutes to explain how Mento is different and to share his vision for business users. Look for an upcoming [...]

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Interview with Lance Walley, CEO of Engine Yard

Posted in B2B, Interview, tagged , , , on Wednesday, May 14, 2008 | 12 Comments »

I have mentioned before that hosting Rails applications is one of those great opportunities to avail yourself of assistance. The guys behind Engine Yard saw their chance to help the community and build out a solid foundation for a business. I had a chance to talk with Lance Walley, CEO of the [...]

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What are Your Customers Tweeting About You? – Part 2

Posted in B2B, B2C, Business, Tips on Tuesday, May 13, 2008 | Comments Off

In Part 1 , we discussed how to know when and what are said about your company and products on Twitter. Now that you know, how do you respond? Let’s start with a story….
I recently had my Internet service go out when I was working from my home office (which I twittered about). [...]

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What are Your Customers Tweeting About You? – Part 1

Posted in B2B, B2C, Business, Tips on Monday, May 12, 2008 | 1 Comment »

We’ve been discussing how to know what your customers are saying about you on the Web. Posting opinions or comments on a company doesn’t even require a blog, as we saw in the post about MicroBlogging with Twitter. So if your customers are tweeting (the verb of to twitter) about your company, how do [...]

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Consumers using blogs and user-generated content

Posted in B2B, B2C, Business, Content, Tips on Wednesday, May 7, 2008 | Comments Off

Interesting information regarding online consumer use of blogs, video and podcasts:
Groundswell: From the chart: In the US, of online consumers, 25% read blogs, 14% comment on blogs, 29% watch user generated video, and 11% listen to podcasts. The US is the clear leader in both creation and viewing of user-generated video, which is at least [...]

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Give your Business Users Voice

Posted in B2B, B2C, Business, Reviews, Tips on Tuesday, May 6, 2008 | Comments Off

One way to know what people are saying about your company or products is to have a place where people can post their opinions and ideas.
Similar to Get Satisfaction (covered in my last post), UserVoice provides a forum for customers to post their ideas, opinions and ideas. Once a company sets up a profile, [...]

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Ruby on Rails: My advice

Posted in B2B, B2C, Business, Code, Tips, tagged on Monday, May 5, 2008 | 1 Comment »

Lets continue our theme of Ruby on Rails reviews with the advice I give clients thinking of trying out RoR for a project.
My first piece of advice when evaluating a new language or technology is for a company to get dirty early on; get at least one small project under your belt before reaching out [...]

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