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Book Review: The New Small by Phil Simon


Technology can be the determining factor any business, but especially for small businesses where budgets are much tighter and much can be gained from cost savings or making processes more efficient. Phil Simon calls small companies who know how to use technology to their benefit “The New Small”. In his book, The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies, Phil not only discusses how small businesses can use technology as a competitive advantage, he shows you how companies are already doing it (and are adopting new technologies much faster than larger companies).  Almost every chapter includes a case study on how an actual small business is using (and has used) technology to build their company and expand further than they thought possible. [Read more…] about Book Review: The New Small by Phil Simon

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How to Make Using a QR Code Valuable to Your Customers

Marketers love QR codes (see example at left) because they make it easier to track offline actions. I’m not as convinced that consumers think very highly of them.  They require a smartphone (or other device) with a QR scanner installed (usually free) and they have to provide some sort of value to the consumer. Often QR codes are used in conjunction with some sort of promotion or deal in order to get consumers to use them. I think there is some value in QR codes for consumers (not just for marketers), here’s an example of how they could work…. [Read more…] about How to Make Using a QR Code Valuable to Your Customers

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Girls in Tech Detroit

Tech Girls unite! Metro Detroit women who work in any tech-related industry now have a local organization tailored specifically to them. I’m excited to be a part of Girls in Tech (GIT) Detroit, a social network focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology. Our first initiative is Laptops for Ladies, a charity laptop drive during the holidays to support the technology needs of women who are under-served.
[Read more…] about Girls in Tech Detroit