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Archive for the ‘eCommerce’ Category

Selling (and Socializing) on Facebook

Posted in Business, Social Networks, Strategy, eCommerce, tagged , , , , , on Tuesday, Apr 14, 2009 | Comments Off

My article on Facebook for eCommerce sites – Selling (and Socializing) on Facebook -  is up over at Practical eCommerce.  I hope you find it interesting and useful.
But the real power is in what Facebook inherently offers – the ability to socialize and communicate directly with your customers Once customers become a fan, or join [...]

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Web 2.0 Expo – Real Time Web

Posted in B2B, Code, Tips, eCommerce, web2expo, tagged on Wednesday, Apr 23, 2008 | Comments Off

Despite what TechCrunch may have said about Blaine Cook, his talk today on Real Time Web wasn’t delivered from under a rock.
He talked with the Web 2.0 expo crowd about how HTTP refreshing isn’t the right protocol for applications that use messaging, such as Twitter. His take is that the best messaging service out [...]

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B2B Website Usability Basics – Introduction

Posted in B2B, Design, SEO, eCommerce on Wednesday, Sep 26, 2007 | 1 Comment »

As mentioned in a previous post, usability is important in designing a customer-centric site. Usability, as defined by Wikipedia:
Usability is a term used to denote the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal.
In the non-Internet world, we expect certain things to be [...]

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RSS for B2B Websites

Posted in B2B, Content, SEO, eCommerce on Wednesday, Sep 19, 2007 | Comments Off

RSS, or Really Simple Syndication, is a feed which sends content from the website out to a feed reader. RSS provides an easy way to check hundreds of sites for updates in one place. Google and Bloglines both offer a web-based reader, and there are several software based readers including NewsGator.
More importantly, what good [...]

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