A lot of people (and companies) get caught up in the need for numbers with social media, as if they need to prove that communicating and connecting with people is a worthwhile activity. This drive for numbers creates social media statistics like number of followers, number of friends, pageviews, post-to-comment ratios, etc. (the list goes on and on). All these numbers do have a purpose, but many forget what they’re trying to measure.
[Read more…] about Linking Social Media Statistics to Business Metrics
I’ll once again be out at Insights Group in Brighton, MI this Thursday (and every Thursday in July) to answer any questions you may have about your website, social media or the Internets.