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Ask Sazbean – Why Shouldn’t I Use Hits to Measure Traffic on My Website?

AskSazbeanlogo200Hits are really a reference for how many files are being downloaded from the web server.  In the days when web pages only had one file associated with them, it made more sense to use hits as a measure of traffic on a website.  These days one web page is made up of many different files.  Each file downloaded is considered one hit. How many files (hits) per page can vary greatly. So it doesn’t make sense to use hits for measuring traffic any more (unless you want to know how much you’re using your web server).

[Read more…] about Ask Sazbean – Why Shouldn’t I Use Hits to Measure Traffic on My Website?

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Ask Sazbean – Live Office Hours

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Get Your Internet, Website and Social Media questions answered….

If you’re in the Detroit area, and have questions about:

  • How to use Internet for your business
  • How to improve your business website to get more traffic, sales or leads
  • How to use social media for your business

I’ll be in Brighton (MI) this Thursday, June 25th  to answer these types of questions in person at the Insights Group from 2-4:30pm. Normally, consulting costs $125/hour for consulting, but I’m offering this session at only $20.

Here are the types of questions I can answer in this setting (not a full list):

  • Tips on how to improve your website
  • How to use social networks (Facebook, Twitter, LinkedIn, etc.) for your business.
  • What the numbers mean in Google Analytics and how to use them to improve your online strategies & marketing (or want to know what Google Analytics is).
  • Specific suggestions on how to measure return on investment (ROI) for your internet marketing or advertising (including Google AdWords).

These are not the only questions I can answer, just a few to give you some ideas.  Unfortunately, I won’t be able to offer more in depth analysis in such a short time period, but I’ll answer as many questions as I can (no questions about broken computers please).  I love talking about business websites, the Internet and social networks, so I’d love to talk to you about what you can do to use the Internet for your business.

Details:

When: Thursday, June 25, 2009
Time: 2-4:30pm
Where: Insights Group, 7187 Grand River, Brighton, MI 48116
Cost: Only $20 (regular consulting at $125/hour)
Directions, Map & More Details

Register in Advance, or Just Show Up and Pay at the Door

I hope to see you there! Bring Your Questions!

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Social Media Use Case – Insights Group – Business CoWorking & Organic Marketing

insightslogoInsights Group in Brighton, MI provides businesses with co-working space (office space you can use whenever) and organic marketing services (helping your business get more business).  Co-founders Sandra Maki and Allan Curtis are inherently social people – Sandra is always ready with a hug.  They’ve taken that knack of being social online to use social media to connect people and get the word out.

We are helping to teach small business owners how to use social media as one of the marketing strategies for their business. Social Media is the #1 choice to get started marketing a business, and to add to an already established plan. Best of all, it doesn’t cost you a thing. Just a bit of time invested. So many things are changing daily, and by having a presence on the web, and utilizing social media, incredible opportunities present themselves. So many of the people who have attended our classes are amazed by what doing a few simple things online start to do for their business. We have a member who has been in business for 16 years. She says that since coming to InSights classes and putting into place some of the things we teach, her business has more than doubled. Social media helps us connect to each other, fellow entrepreneurs and business people, and to our consumers. – Sandra Maki, Insights Group, Co-Founder

Insights is connecting people and to people by using a variety of social media, including Facebook, MeetUp, CollectiveX (for community) and regular blogging.  Similar to directing an orchestra, various social media are used in concert to promote events, information and connect people.  Using RSS feeds, Facebook and the Insights Community (CollectiveX) can be updated with posts from the blog.  When events are scheduled, they are promoted on Facebook, Meetup and the Insights Community, with coverage on the blog.  A synergy of socia media, using the strengths of each to reach the right audience, has helped Insights help businesses, and in the process, help themselves.

Being social is all about giving.  Sandra and Allan help other businesses learn to use social media effectively, by teaching classes, providing insight and connecting people. They are helping local businesses reach beyond their traditional marketing efforts to increase their networking effectiveness. When you give and help people, they are more likely to recommend you.  And, as most people who have met Sandra or Allan will attest, they are well worth the recommendation.

Is your Michigan business using social media effectively?  Send us an email and tell us about it.

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