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How To

Sarah Worsham / Sep 24, 2010

How-to: Use Netvibes for Social Media Monitoring

Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard.  Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between.  Here’s how to setup Netvibes for your own social media monitoring…
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Sarah Worsham / Sep 13, 2010

How-To: Setup Monitoring in HootSuite

A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. As your social media presence grows, it’s equally crucial to monitor for mentions and responses so they do not become lost. I use HootSuite as my main Twitter application, which not only has monitoring, but also stats and scheduling.  Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords…
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Sarah Worsham / May 3, 2010

How to Find Your Customers Online

Creating a successful Internet strategy requires understanding who your customers are and what benefits you are providing (why they should buy your product).  Once you have a solid understanding of specifically who you’re selling to (and everyone is way too broad to help you target effectively), you can start to look for your customers online.  Here are some ways to find them:
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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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