Software Development Management
Titles need to catchy and descriptive, obviously, but in today’s 140 character world, they also need to be shareable. I run into titles all the time that I have to edit in order to share on Twitter – usually because they’re too long, but sometimes because they have too much extra “stuff”. Here’s some tips for making your titles more shareable…
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This is a guest post by Gangandeep Singh, a freelance writer.
Most business owners use PPC campaigns to attract customers from all over the world, but managing an international campaign properly can be a challenge due to differences in language, culture and behavior. Local advertisers have advantages in terms of knowing the culture and communicating properly. Implementing the proper strategy can help turn your international PPC campaign into a profitable one. Here are some tips:
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This is a guest post by Michelle Strassburg, head of Sales and Marketing at Wood and Beyond.
The most important online marketing goal for any small business is to build its channel of organic web traffic. Organic web traffic relates to users finding your business when searching online through the natural search results. So why is it so important you ask? There are many reasons why higher search engine ranking matters, none more important than the fact that it’s free web traffic and users who found your site through the natural search results are more likely to buy a product or order a service. Before we dig deeper into the specifics of how to improve your organic ranking, know this: Unfortunately there are no shortcuts and the process of optimizing your site is a long process which along the way will work at times and won’t at other times.
[Read more…] about 5 search engine optimization tips For small businesses