How a business uses social media depends on what they’re trying to accomplish (their business goal), along with where their intended audience is (among other things). But, there are definitely things that every business should do with social media, because a good deal of social media success involves listening and being available where your customers are. Here’s my list. If you have suggestions, please leave them in the comments – I intend to add & update this list occasionally (social media is evolving, after all)
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Reader Sandi asked about how she can make it easier for readers to share posts on 