What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C. According to CMSWire, while many of the tactics used are similar, there are also some key differences. Here’s a closer look:
- Email marketing tops the list of effective strategies, with 58 percent of B2B companies and 63 percent of B2C companies reporting that it’s their most effective marketing tactic.
- When it comes to social media, 83 percent of B2B companies rely on LinkedIn (it’s the top social site they use). Over on the B2C side, however, Facebook dominated, used by a whopping 90 percent of marketers for sharing content.
- While not as widely used, blogging is very effective for both types of companies. B2B companies that blog generate 67 percent more leads per month than those that don’t, while B2C companies that blog see even better returns—they generate 88 percent more leads per month than those that don’t.
Both types of companies face challenges when it comes to content marketing—although the challenges differ. B2B companies say the most difficult aspect of content marketing tactic is simply creating content. For B2C companies, the hardest part is managing social media.
How can you overcome these challenges?
– How Companies Use Content Marketing to Generate New Leads by Rieva Lesonsky
Invitations to what is assumed to be the unveiling of the iPhone 5 were received this week by media, bloggers and influencers inviting them to a mystery event on September 12, and Apple fans around the world are eager to see what is revealed next Wednesday.
Apple has long been a force to be reckoned with in the marketing and advertising world, and is a top utilizer of the buzz marketing technique. Apple uses several simple, easily implemented techniques to appeal to consumers, and you can use these techniques, too.
A marketing tactic that Apple has practically written the book on is buzz marketing. Apple is great at creating a lot of dialogue and anticipation prior to the release of new products, and while you may not be able to do the same on such a large scale, it is absolutely possible for a small company to create a buzz. Send out press releases, get in touch with bloggers – get the influencers excited and talking about your product. [Read more…] about Don’t Fall Far From the Tree: Using Apple’s Marketing Techniques to Advance Your Brand
Protecting your brand image: what you can learn from the mistakes of Chik-fil-A and Papa John’s
Just as the Chik-fil-A PR disaster is finally dying down, another fast food giant has made a similar faux-pas. Papa John’s pizza CEO John Schnatter was quoted as saying that costs incurred from the president’s new health care initiative would be passed on to customers in order to protect shareholders. [Read more…] about Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study