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May
16
2012

Chris Brogan Interview – Video creation for business – Future of Publishing

By | B2B, B2C, Content, How To, Internet Advertising, Marketing, Social Networks

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Customers do not listen to sales pitches from people they don’t know like they used to. That’s why it’s more important than ever to use trust agents, people who are seen as experts in the field or whose opinion is otherwise trusted by consumers, to make pitches and get people to buy your product. This has been done in traditional media by celebrity endorsements but online media almost anybody can build themselves up as an expert by starting a niche blog and growing an audience. In this Future of Publishing interview, Chris Brogan talks about how companies need to go beyond broadcast and genuinely engage with their customers. Check it out below:

Future of Publishing is sponsored by VigLink. If you enjoyed the show, be sure to Like Future of Publishing on Facebook!

May
03
2012

Social Media in Business – A Historical Perspective – Future of Publishing

By | B2C, Internet Advertising, Marketing, Social Networks

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In 1998, Ramon De Leon’s Domino’s franchise started using AIM to communicate with customers, which De Leon says was social media “before the word even existed.” Now, De Leon creates video content for customers of their product, their pizza, being made and delivered. The customers frequently upload it to social media, which creates more sales. In this Future of Publishing episode, Murray Newlands interviews De Leon for some for some interesting insights on how social media developed and how businesses today can create and deploy social content:

Future of Publishing is sponsored by VigLink. If you enjoyed the show, be sure to Like Future of Publishing on Facebook!

Apr
25
2012

Earth Day 2012 – Future of Engagement

By | B2B, B2C, Marketing

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Earth Day is celebrated every year in April as a way to spread awareness about the growing plight of the environment and encourage people and governments to care for it better. As a result, many corporations us it as a branding opportunity to show that they care about the environment too. In this Future of Engagement episode, Murray Newlands looks at how brands like National Geographic and even American Airlines helped promote Earth Day on social media:

Graph by Alerti social media monitoring tool:

Apr
18
2012

Social media marketing and social networking tips by Foursquare – Future of Engagement

By | B2C, News & Notes, Social Networks

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Foursquare reached out to their users by making April 16 4sqDay. In this day, companies are encouraged to offer extra promotions to people who visit their businesses. Foursquare gets to thank their users and companies get extra Foursquare customers who are looking to cash in on extra deals. It’s a textbook example of using social media marketing to bridge the online and offline worlds. In this Future of Engagement episode, host Murray Newlands analyzes 4sqDay from a social networking perspective and has a few tips for brands looking to promote themselves on social networks. What he says might surprise you:

What can brands learn?

  • Make your customers feel important and appreciated…
  • Reach out to them offline even if your product is partially or wholly online…
  • Engage with the people who use your product!

Graph by Alerti social media monitoring tool:

Nov
24
2010

History of Social Media [infographic]

By | B2B, B2C, News & Notes, Social Media

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You may think that social media is a relatively new phenomenon.  But social media, in some form, has been with us for quite awhile. Here’s an overview of the history of social media, by Skloog. (click on the image to see a larger version on Skloog.)
History of Social Media

How many of the different types of social media have you used or been apart of?

Nov
23
2010

Considerations for Using Facebook for Business

By | B2B, B2C, News & Notes, Social Media, Social Networks

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Businesses get really excited about Facebook when they see news like:

The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.39%. – Facebook.com generates nearly 1 in 4 page views in the US | Hitwise

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Nov
19
2010

Review: Shoeboxed.com – Get Organized

By | B2B, B2C, News & Notes, Reviews

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With Shoeboxed.com (affiliate link), businesses can organize paper documents like business cards, receipts and bills. Just mail in your documents in a special pre-paid envelope and Shoeboxed will process, digitize the records and send back the originals. Each document is verified by a human and then the information is available online through a secure website where it can be managed, organized and exported. Shoeboxed let me try a free trial of their Classic plan by sending an envelope of business cards and a few receipts. Here are the results…
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Nov
17
2010

How P&G Designed Success with the Old Spice Guy Campaign

By | B2B, B2C, Marketing, Strategy

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Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign.  These thoughts were gleaned from that presentation.

The success of the Old Spice Guy campaign was no fluke. P&G carefully crafted the campaign to reach a specific market segment with an engaging message. The knew who their competitors were, as well as why people bought those products and their own. They also knew what attributes made their product stand out. Once they identified the segment that they wanted to reach, they chose the attributes of their product that were important to those people and reached out in a way that successfully engaged their target audience.
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Nov
16
2010

10 Traits of Highly Effective Blogs

By | B2B, B2C, Content, Marketing, News & Notes, Strategy

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Elod-EyeThis post is a stop along Tanya Peterson’s Blog Tour 2010. Tanya is the blogger behind Blogelina, where she writes about blogging your way to success. Be sure to check out all the other stops along the tour and enter to win $100 to use in improving your own blog!

Several of the traits on the following list of characteristics of highly effective blogs are
inter-related. You won’t be able to have one without having at least one of the others – so
consider them all important!
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Nov
15
2010

An Important Driver of Business Success – Follow-through

By | B2B, B2C, Marketing, Strategy

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Air Tomo -01How many projects are you juggling at once? What percentage do you typically complete? How long is your to-do list? When you decide something is important for your business, do you follow-through and get it done? Everyone has a lot of stuff they want to get done. Successful business people figure out what’s important and make sure they get those tasks or projects done.
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