Software Development Management
Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process. By they way, WordStream has some great AdWords tools, some of which are free.
How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Cost per acquisition is a valuable statistic for understanding whether you’re actually getting something for all the money spent in advertising.
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WordStream offers a paid keyword and seo tool, which they’ve recently updated with some new features (integration with Google Analytics and their free keyword tool, analysis based on different traffic sources). I’m taking a look at the paid keyword tool for a separate review (and to see if we want to use it), but WordStream also released a free keyword tool back in September that I thought I would take a look at. I mostly use Google AdWord’s tools currently.