As a Web Strategist (and an engineer), I’m a bit of a numbers geek. I like to take a look at Google Analytics or FeedBurner or whatever statistics application to see how things are going. Measurement is an important part of any strategy. It’s imperative for knowing whether you’re on the right track. Picking the right metrics to measure can be tricky (you want to make sure what you’re measuring let’s you know whether you’re closer to your business goal and objectives). But is measurement always necessary?
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Marketing
Review: TweetShare for Sharing Files & Creating Discussions via Twitter
TweetShare has a very interesting niche in the field of Twitter applications — it allows the sharing of files & enables discussion around those files — as well as general discussions. Let’s say you took a picture at a conference and you wanted to get feedback about it. Yes, you could use Twitpic or other photo sharing sites to send a link to the photo out via a Tweet. But, TweetShare allows you to share that photo and then organizes the discussion around the photo so that anyone can easily follow it.
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Social Media ROI
There are lots of different ways to measure social media ROI (return on investment). Some are short term (increase in web traffic, mentions, leads, etc.), but many are longer term and thus much harder to measure. Whenever you measure anything, you want to be very clear about exactly what it is you’re measuring and what it means.
This video, Social Media ROI: Socialnomics is by Erik Qualman. He’ll give you some ideas of the longer term benefits of social media.