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Use Social Media or Don’t – But Commit if You Are

One of the biggest problems companies have when they “do” social media is that they don’t commit to it:

What makes my head turn is when I hear companies say they need social media and when they have it, they treat it simply as another cubicle resource. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. – Dave Murray – I Don’t Care if You Don’t Get It

If you’re going to use social media, then dive in. Learn what it’s about. Commit resources and people to it. Listen. Engage. Communicate.
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Ask Sazbean: What is Foursquare?

With so much coverage of Foursquare lately (not just by me), I’ve had several people ask me what Foursquare is.  Foursquare is an application for your phone that allows you to see where your friends are and tell them where you are.  It also has a game aspect because you earn points and badges for checking in to new places, submitting new places and accomplishing certain tasks. Businesses are excited about Foursquare because it gives them a way to see who is frequenting their locations, as well as market to people who are nearby.  Most importantly, Foursquare gives businesses the opportunity to reward their loyal customers, as well as have those loyal customers recommend the business to their friends.
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