Creating a successful Internet strategy requires understanding who your customers are and what benefits you are providing (why they should buy your product). Once you have a solid understanding of specifically who you’re selling to (and everyone is way too broad to help you target effectively), you can start to look for your customers online. Here are some ways to find them:
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Marketing
It’s Official: Facebook is more evil than Google
There’s been a lot of hype about the recent set of privacy changes by Facebook. And usually I don’t necessarily have a problem with privacy changes as long as they’re done in a way that allows choice and protects individuals. But these latest changes by Facebook really are just plain evil. Even if you opt out according to the instructions, your information is still being shared out without your permission. This lack of any control and the fact that your network can do things that infringe upon your personal privacy (and you can’t stop them) makes Facebook more evil than Google in my book.
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Thesis WordPress Theme Review
We could program our own WordPress theme. We could use a free theme and customize it the way we want. Instead, we use Thesis (affiliate link), a paid WordPress theme. Why? Because the features, functionality, support and free upgrades have made it quick and easy to provide and maintain a professional-looking blog without having to jump into back-end code (except when we want to).
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