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Sarah Worsham / Apr 17, 2010

Measuring Social Media Success Webinar

Wednesday, April 21
12pm-1pm (EDT)

Confused by all the different ways to measure success on social media? Don’t know how to get started? Connect the dots between Twitter and sales with this one hour webinar taught by Sarah Worsham, CEO & Web Strategist from Sazbean Consulting. You just need a web browser and an internet connection to learn from the comfort of your home or office. Learn the metrics associated with each social media and ways to connect actions on a social network to achieving your business goals

Learn how to measure your social media success at this one hour live webinar for on April 21st at 12pm. Register Now!

Events

Sarah Worsham / Apr 15, 2010

My Hopes & Expectations for FutureMidwest 2010 #fmw10

FutureMidwest starts tomorrow (although there are a lot of great events happening all week):

FutureMidwest is the region’s largest two-day technology and knowledge conference taking place in Royal Oak, Mich. April 16 – 17, 2010. Founded by Adrian Pittman, Jordan Wolfe and Zach Lipson, FutureMidwest is the fusion of two successful conferences held in Michigan in 2009 – the Module Midwest Digital Conference and TechNow.

I’ve been to a lot of conferences – some great – some not so much.  And the bar is set really high for my expectations of this weekend. I know I will meet a lot of great people and do some valuable networking.  I’m sure there will be some great conversations and this event is part of our energized rebuilding of Detroit & Michigan.  But my hopes – for better or worse – are for even higher levels of achievement.
[Read more…] about My Hopes & Expectations for FutureMidwest 2010 #fmw10

Sarah Worsham / Apr 14, 2010

Thoughts on Twitter’s Promoted Tweets

Twitter recently revealed phase 1 of their new business model – Promoted Tweets.  According to their blog post, Promoted Tweets are regular tweets which advertisers have paid to appear at the top of certain search results on Twitter (and be designated as promoted tweets).  These tweets also go out as they normally would – to the public timeline and to anyone following the profile of the brand.  This new ad model raises a lot of questions – how will Promoted Tweets be received by Twitter users and will they be an effective means of advertising?
[Read more…] about Thoughts on Twitter’s Promoted Tweets

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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