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Marketing

Sarah Worsham / Apr 13, 2010

Is it Possible to Write Good Titles for People, Search Engines & Social Networks?

Titles are the first thing many readers see of your blog posts, videos or other content.  They’re used for search engine optimization (SEO), show up in search results, and are the only thing visible on many social networks and content sharing sites.  So how should you write your titles? For people? For search engines? Or for Social Networks? Is it possible to write a good title for all of them?
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Sarah Worsham / Apr 12, 2010

Sazcast Episode 26 – Social Media Strategy with Beverly Cornell from Mango Languages

sazcastlogo250Social Media Strategy with Beverly Cornell from Mango Languages. Mango Languages has done a great job of using social media to extend their brand awareness. We’ll talk with Beverly about their social media strategy and how they measured success. Web Strategy & Marketing News & Tips.

[Read more…] about Sazcast Episode 26 – Social Media Strategy with Beverly Cornell from Mango Languages

Sarah Worsham / Apr 8, 2010

When You Shouldn’t Listen to Your Customers

Mark Cuban wrote an interesting post earlier this week on why you should never listen to your customers.  Never listening is probably taking it a bit far.  After all, customers are the ones giving you money in exchange for your product or service, so you should listen to their feedback and concerns.  But I do think there are specific situations when you shouldn’t listen to your customers, which may go against everything you’ve ever heard, but hear me out…
[Read more…] about When You Shouldn’t Listen to Your Customers

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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