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Sarah Worsham / Feb 2, 2010

7 Tips for More Shareable Titles (updated)

Titles need to catchy and descriptive, obviously, but in today’s 140 character world, they also need to be shareable.  I run into titles all the time that I have to edit in order to share on Twitter – usually because they’re too long, but sometimes because they have too much extra “stuff”.  Here’s some tips for making your titles more shareable…

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Sarah Worsham / Jan 28, 2010

Review: PostRank Analytics

PostRank ranks online content based upon social engagement (how much readers are interacting with the content by commenting, sharing, responding, bookmarking, etc.).  PostRank provides ranking services, blog discover, data services and also analytics.  I’ve had the PostRank plug-in installed for awhile and use it to see how individual posts are doing as well as see what the top posts are.  PostRank Analytics is a paid service ($9/mo or $99/year) which integrates with Google Analytics to provide an overall picture of how well your audience is engaging with your content.  I decided to give it a try to see what type information it was able to provide that I wasn’t getting through the plug-in.

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Sarah Worsham / Jan 27, 2010

QR Codes – Adding Complexity or Providing Benefits?

You may have seen these funny little boxes around – possibly in a magazine or in a store window.  They’re called QR Codes (Quick Response Codes) and they allow the encoding of information.  For practical terms, if you were to scan one of these codes with a code reader from your phone, they’d could take you to a website where you could get more information.  But in order to work, they require you to install software on your phone (and to have your phone or other device with you).  So, is this making it easier or more difficult for someone to get more information?

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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