Marketing

Guest Post / Feb 5, 2010

5 tips for success with Local Listings

This is a guest post by Emily Thompson, Online Marketing Coordinator for Kutenda.

Local search has quickly become one of the most cost-effective opportunities for businesses to connect with local prospects. Not only are you getting found by locals searching for YOUR products or services, but statistics show nearly 82 percent of local searches online result in further action: a phone call, site view, in store visit or immediate purchase.* (Source: TMP/comScore, October 2008)

Wondering how to tackle Local Search for your business?

Sarah Worsham / Feb 4, 2010

Review: TweetDeck vs. HootSuite

Awhile back we had a knock-out-drag-out between HootSuite and SocialOomph, with HootSuite winning handily. Now, we’re pairing up HootSuite with TweetDeck. Until recently I was an avid user of TweetDeck for keeping track of my Twitterverse. I switched to HootSuite because TweetDeck seemed to be dropping a lot of messages out of my groups and mentions (not cool). Plus, I’m using HootSuite as my Tweet scheduler now (having won over SocialOomph), so it was easier to be in one place all day. But, let’s see how these two stack up:

Sarah Worsham / Feb 3, 2010

Another Point of View on the Importance of Goals

Before you start any strategy or planning you need to know where you’re trying to go – you need to have a goal in mind. Goals are so important (I can’t stress this enough). If you don’t believe me, maybe you’ll listen to Chris Brogan….

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