This is a guest post by Evan Britton, founder of Sency.
There is a new way to search the web, and boatloads of users who have experienced the real time web have been impressed with the results. Traditional search engines rank sites based on relevancy. Because of this, the results don’t change a lot; a search today will reveal most of the same sites and information that were there last month. However, with companies like Twitter and Facebook having millions of users continue to post content and status updates – there is now real time content on the web which updates each second. Search engines and startups have leveraged this information to offer internet users instant access to what is happening right now.
Welcome to episode 6 of our Sazbean podcast – Sazcast. This week we discuss RSS feeds and brand loyalty.
How a business uses social media depends on what they’re trying to accomplish (their business goal), along with where their intended audience is (among other things). But, there are definitely things that every business should do with social media, because a good deal of social media success involves listening and being available where your customers are. Here’s my list. If you have suggestions, please leave them in the comments – I intend to add & update this list occasionally (social media is evolving, after all)