Larry Kim founded WordStream, a keyword management tool for PPC & SEO campaigns, in 2007 while he bootstrapped search marketing consulting to pay for development. He secured funding in 2008 and soon after stepped down from the position of CEO to focus on marketing and product development (as VP of product development). WordStream recently released some new features including Google analytics integration and a free keyword tool, which we reviewed. Larry was kind enough to take a bit of time away from his busy schedule to answer a few questions…
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It happens too often. I run into a business owner who is really excited about putting up a website or ecommerce site because they’re going to make a bunch of money in the next few months. There still seems to be this notion about the Internet that if you build it, they will come. I’m not exactly sure where this idea came from, but it’s unfortunately not true.