Software Development Management
I had the honor of listening to Chris Brogan yesterday at the Detroit Chamber’s Marketing Mavericks event at the Detroit Zoo. I really like listening to people talk about social media, because it helps me come up with new ways to explain it to clients. One of the things Chris said was that selling is still about building relationships, social media is just a way to do that online.
[Read more…] about News Flash: Selling Still Means Building Relationships
People like to attribute human characteristics to things and companies are no different. When we think of a business or a brand, we think of all the emotions and experiences we’ve had related to it. We usually tie up all these feelings into a sort of personality for that business. Apple is thought of as hip and probably a bit snooty. Facebook is that friend that you liked to party with in college. Nike is way into sports, but likes to look good doing it. You get the picture. What personality does your business have?
Social networks are growing. Even your Mom knows what Twitter is. The time people spend online is growing and increasingly they also interact there as well. You may have clients and customers which have never interacted with your company in person, only through a website or social network. All this means that your online reputation can have an effect on your brand and company.