Welcome to episode 3 of our Sazbean podcast – Sazcast. This week we discuss a survey done by Internet2Go of 2000 small businesses and what their thoughts are on advertising (and internet advertising). We also discuss how spending on Facebook ads are increasing with some agencies and how both of these affect businesses.
Show notes. Here are the links we discussed in the podcast:
- Survey Finds Small Business Adopting Social Media Rapidly (Duct Tape Marketing)
- Social Media Gaining with Small Business (Internet2Go)
- WOW: Some Advertisers Moving Money From Google To Facebook Self-Serve Display Ads (Silicon Alley Insider)
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We hope you’ll also join us in a week for our next episode. Intro Music by: Band: Tripudio, Song: Blue monday
A lot of business people may have trouble with the basic metrics for their websites: pageviews, visits, unique visits, etc. (hits usually get thrown around), but when you talk about how to measure social media success, they look a little scared. Social media (when used well) is a great tool for connecting directly to customers in a way that’s never been affordable for most of us. We can have conversations, we can get our ideas out there and we can see what people are saying about us. So how to measure all that?
Sometimes your customers find you online by commenting on your blog or joining your Facebook fan page. But what if you’re getting started or you’re looking to find other places where your customers hang out? How do you go about finding your customers online?