You may not believe it but it’s true. You get to choose your competitors. How? By narrowly defining what business and market you’re in. You do this by determining what it is that you do that’s better than anyone else (your core competence) and what benefits you bring to customers. From these two things you can determine your market in such a way that you’re the best at it (ideally). – Sarah Worsham – You Get to Choose Your Competitors… – Insights Group
Blogging over at Insights Group today about how to choose your competitors, similar to the post here from yesterday, but I give an example of how it is done. Hope to see you there!
(photo by eschipul @ Flickr CC)
Last night I was a bar/brewery for a pr/social media meetup. I love this bar. It has free wireless, good food, great beer and no smoking. It’s a bit of a haul from where I live, but I still make it a point to meet people there, tell people about it, and give them as much business as I can. I am an enthusiastic customer.
So many of us are so busy running our businesses that we forget exactly who we are – what our company stands for and what we provide to our customers. This can lead to some huge business problems, such as branding and reputation problems, as well as not understanding where to spend money to reach our actual customers. Taking a few minutes to think about who you are – in terms of what your customer thinks, can really help you target the right audience with the correct message, saving you both time and money in the process.