Software Development Management
Many people I talk to don’t know what RSS is and so they’re confused about how it might be important for their business. RSS, which stands for Really Simple Syndication, and is sometimes just called a feed, is a way for one website to send out it’s content in a way that other websites and programs can easily read. Most people are actually already using feeds, they’re just not aware of it.
[Read more…] about Why RSS is So Important For Your Business That You’re Probably Already Using It
I met with a potential client yesterday and she said she’s had a lot of luck in using Facebook to get new business. She understood the concepts of friends, fans, and joining groups to communicate and connect with people. But Twitter was a mystery for her. She set up a Twitter account, but doesn’t know how to use it to gain new business. She knew it could be used for business because a family member had success using it to build his business. So how is Twitter Different than Facebook?
[Read more…] about Ask Sazbean: How is Twitter Different Than Facebook?
A lot of people (and companies) get caught up in the need for numbers with social media, as if they need to prove that communicating and connecting with people is a worthwhile activity. This drive for numbers creates social media statistics like number of followers, number of friends, pageviews, post-to-comment ratios, etc. (the list goes on and on). All these numbers do have a purpose, but many forget what they’re trying to measure.
[Read more…] about Linking Social Media Statistics to Business Metrics