LookSmart may be one to consider. They’ve just added enhancements to make it easier for advertisers to target their customers. Ad Operations Online has the details here.
Marketing
Brand Emotions
Yesterday we discussed creating a memorable brand. Today, let’s try a thought exercise about what makes a good brand. Think about some items/services you might purchase or use. What is the brand that first comes to mind?
- Car
- Portable Media Device
- Watch
- Purse
- Soda
- Discount Shopping
- Running Shoes
- Fast Food
- Search Engine
- Jewelry
Think about some of the top brands. What emotions or thoughts immediately come to mind?
- Nike
- Rolex
- Mercedes
- Wal-Mart
- Apple
- Coke
- McDonald’s
- Tiffany’s
- Coach
Good brands have an instinctual emotional reaction attached to them and are top-of-mind for their product or industry. Now think about your own brand. What emotions or thoughts come to mind? What thoughts or emotions come to your customers’ minds? What would you like those to be? How can you become top-of-mind for your industry or market?
(photo by Victor Bezrukov @ Flickr CC)
Technorati Tags: branding, brand, brand management, internet marketing, online marketing
Tips for Creating a Memorable Brand
When customers see your logo or hear your name, what do they think and feel? If there isn’t any emotion or attachment to your brand, you’re missing out on an opportunity to connect on an emotional level with your customers. Here’s some tips on how to create a memorable brand:
- Figure out what traits you want your brand to be known for.
- Create unique images, sounds, looks, etc. that represent your brand traits.
- Be consistent.
- Provide excellent customer experiences.
- Deal fairly with others.
- Handle failures transparently.
- Connect with your customers.
- Listen to your customers.
- Be true to yourself.
- Have fun.
What’s worked for your brand? Have ideas to add to the list? Please share in the comments below.
(photo by OiMax @ Flickr CC)
Technorati Tags: branding, brand, brand management, social media, social media strategy, internet marketing, online marketing