Software Development Management
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Now that we’ve had an overview of what customer-centric design is, let’s discuss how it can be used to create leads.
Providing Valuable Information
Having a reason for customers to visit your site is the first step in creating leads. The most important aspect of customer-centric design is providing your customers with exactly what they are looking for. Think about everything they might come to your website to look for and make sure the information is easy to find. It should also be easy for customers to contact you with questions or concerns.
A Place to Connect
By providing a place for your customers to connect with each other and with you, you can help your customers get the information and support they need. More importantly, you’ll be able to get information about who needs help and where they are in the buying process.
Enticement
Do your customers have a reason to give you their contact information? Is there some useful information or service you can provide for free in exchange for contact information? Enticement to create leads can be very effective for you and provide a useful service for your customers. Remember to keep information gathering to a minimum. (name and email work best).
How do you use customer-centric design to create leads?
(photo by Just chaos @ Flickr CC)
Technorati Tags: customer-centric, design, customer-centric design, usability, customer service, brand, brand management
As we’ve been discussing, sometimes businesses get caught up in the need to increase traffic to their website. This “traffic” often equates to the number of visitors to a website or the number of total pageviews. But, as Traffikd discusses, there often is an opportunity to increase the time on the site and the number of pageviews per visitor. This obviously will increase the number of total pageviews, but it also means that visitors are spending more time on your site – which gives you more time to sell to them.
For bloggers and social media marketers, the desire to increase numbers of unique visitors to a site often overshadows an effort to increase the average number of pageviews per visitor… In reality, the blogger and the designer do have some influence on visitors in terms of encouraging extended visits, and even a small increase in average pageviews per visitor can result in significant gains in overall pageviews. – Traffikd – Increasing Pageviews Per Visitor