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Video: Find out how online publishing will evolve in the Future of Publishing

From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving.

In Future of Publishing, VigLink CEO Oliver Roup and Influence People CEO Murray Newlands interview leading industry experts to cover the ever-evolving world of online publishing. In this episode, Newlands and Roup interview:

  • Pirouz Nilforoush, President of NetShelter, and
  • Paul Edmonson, CEO of HubPages.
  • Yulia Smirnova, SEO Manager of a large company,

Watch the first episode below:

Find out more at the Future of Publishing Facebook page.

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Future of Engagement — Social Media Response to Adele at Brit Awards

Future of Engagement – How did blogs (and other social media) respond to Adele giving the middle finger to the Brit Award producers?

Adele was awarded her third Brit Award, the British version of the Grammys, on Tuesday night. When she wanted to thank her friends and family for supporting her, the host cut her off after about half a minute. She was angry and gave the middle finger to the producers. In this week’s Future of Engagement, I looks at how bloggers, and others in social media, responded to both Adele flipping the producers off and to the Brit Awards’ decision to cut her off. I also analyze how both sides handled the coverage of the incident.

Highlights

  • Adele got strong support among bloggers and others in social media.
  • Lots of the responses were emotional.
  • The public accepts sincere, genuine apologies if they’re issued quickly.

Graph by Alerti social media monitoring and management


This is a guest post by Murray Newlands, CEO of Influence People.

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The Ins and Outs of Marketing Automation Software

GearFor marketing departments in B2B companies, the development of marketing automation software is a gift straight from the heavens. Designed to organize campaigns and automate repetitive tasks, marketing automation software has simplified the lives of marketing executives and employees, allowing them to efficiently handle tasks and move leads to sales. Today, software solutions offer a variety of features, ranging from lead generation, email marketing, and data analytics.

Marketing automation software is designed to help individuals and companies with the variety of tasks within online marketing. A number of different software is available in the market, ranging from HubSpot, Marketo, and Eloqua, each with their unique features and qualities. However, it may be difficult to understand which system to choose. By understanding needs and what exactly the system has to offer, companies can determine which software best matches their requirements. [Read more…] about The Ins and Outs of Marketing Automation Software