Below the fold was a common term in the newspaper world as the most important news was put at the top of the page or above the fold. This is why newspapers developed the “continued” portion of many articles so they could “tease” a number of lead stories up front. Getting people to read beyond the fold meant giving them a reason to continue. The same is true of websites as you need to get people to scroll all the way through the page. Many people try to get past this by just putting tons of options up top, but you can effectively get people to look at a whole page if you are smart about it. [Read more…] about 4 Tips for Getting Users to Scroll Below the Fold on Your Page
Marketing
The Evolving Digital Divide
Created by: Online IT Degree
How to Improve Social Networking for Your Business
Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not?
A lot of those pages are graveyards now. They haven’t been updated in months and almost nobody Likes them. They didn’t even get a very good response when they were active.
A lot of businesses gave up once they didn’t see a surge in new customers, but no form of advertising can do that for very little work. Everything worth anything takes time and effort, and companies forgot that because they expected social network profiles to provide instant rewards with little effort. Social network requires effort just like any other form of marketing outreach, so how can you improve your social network marketing campaign? [Read more…] about How to Improve Social Networking for Your Business