If efforts with social media are going to pay off for a business, they each need to contribute value to the bottom line. What value do 250,000 fans on Facebook give a business? While having that man fans may increase the business’ reach, what does that do for the company’s bottom line? How many of those fans are customers? Obviously it would be better for the company to have 250,000 customers on Facebook, so how should the company make sure that all efforts are contributing value to the company? [Read more…] about Avoiding Zero Value Efforts in Social Media
Marketing
Making Sense of Social Content Marketing
As I’ve mentioned before, understanding the different ways people consume content is important for providing the right content in the right places, at the right times, and in ways that people want to use. Creating a successful content strategy is very important to marketing campaigns in the mobile and social spaces and Mike Lewis, VP of Marketing & Sales at Awareness, Inc. has some ideas to help you create one for your company.
Mike Lewis's ESM Toledo Presentation
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Do you have a content strategy for your company? How do you tailor it to different audiences, locations, devices, etc.?
Creating an Engaging Brand Story
We’ve already discussed how brands with stories tend to be more engaging for customers (Apple, Nike, etc.), but it may be helpful to discuss how to communicate your brand’s story. Especially since you have to think in terms of your customers’ wants and needs (always) and you don’t want to sound too promotional or preachy. Telling your brand story isn’t that much different than figuring out a marketing plan, but it does require a very human voice. Stories are engaging for people because they put a human face to a company (which can often seem like a large, faceless, uncaring glass building). [Read more…] about Creating an Engaging Brand Story