Keeping up with all the changes in digital marketing can be a challenge. But all those changes are vital to keep up with if you want to have the most effective marketing and communication strategies. Changes are also different in each industry, sector, demographics, etc., so having a strategy for learning about what works for your company is key to success. Jeremiah Owyang from the Altimeter Group has some ideas about creating a learning strategy for mobile and social for your company:
Developing a Learning Strategy for Mobile and Social (Keynote)
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What learning strategies do you use for your company?
Why does someone purchase a product or service from you? Because they trust that they will get what they pay for. They trust that it will do whatever it is that you’ve claimed. Similarly, people build relationships with people they trust, online and off. If you want people to follow you online and interact with you, you need to build trust and you need to uphold the trust you’ve created. 