Last week I attended the FutureMidwest conference here in Detroit (at least on Thursday, Friday I was graduating from the Stephen M. Ross School of Business at the University of Michigan — more on that later this week). FutureMidwest is now in its third year and features speakers from around the country giving their insights on “‘what’ [attendees] should expect to see in the coming years and ‘how’ to successfully capitalize on the trends with marketing and business strategies”. This year FutureMidwest was downtown Detroit hosted at the historic Eastern Market, which in itself was important, and gathered attendees from around the region. [Read more…] about Business, Media & Innovation the Future of the Midwest #fmw11
Marketing
5 Strategies for Managing the Twitter Firehose
Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Since the idea is to try to connect to a wider audience, most businesses would like to have several hundred (or thousand) followers, which usually comes with following a good number as well (for building relationships, sharing, etc.). So how do you use Twitter effectively and still keep a handle on all the information that’s bombarding you?
[Read more…] about 5 Strategies for Managing the Twitter Firehose
What to Expect from Social Media
The message about social media taking time is starting to get out. I’ve spoken with less people lately that expect miracles from social media, but often people still have fairly large expectations. So, if we accept that social media takes time and is not a magical wand, what can we expect?
[Read more…] about What to Expect from Social Media