Social discounting sites like GroupOn, Living Social, Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe. Have you thought about how more traffic might affect your current customers? What about the costs of the extra traffic? And what message are you sending to your customers about the value of your products? Before you decide to use one of these sites to drive short term traffic to your business, you should consider some of the long term effects… [Read more…] about Caution! What value message are you sending with Groupon?
Marketing
Book Review: Enterprise Social Technology by Scott Klososky
The market is flooded with books that try to tell you how to use social media for your company. Most have pretty good ideas, but when it comes to implementation, it can be difficult to figure out how to apply all these ideas to YOUR organization. Scott Klososky’s book, Enterprise Social Technology, is the most comprehensive book I’ve read so far to help organizations roll up their sleeves and start using social media. Scott already assumes that you understand the basics of social technologies (what Twitter, Facebook and blogging are) and instead helps you understand how to set attainable goals, build an internal team to tackle strategy and implementation, and how to measure results (my kind of guy!). While the book is jam-packed with great information, I want to focus on the chapter on integrating social media with the rest of your web presence…. [Read more…] about Book Review: Enterprise Social Technology by Scott Klososky
Facebook Engagement Requires Timing
Facebook is a bit of a conundrum for businesses. There are 6 million users who are spending a significant amount of time on the site. Facebook is also making a bit of revenue from ads. But just because a site has people, doesn’t mean that those people care about what you have to say. People are on Facebook to interact with their friends and family, and also to waste time (play games). Very few people care very much about most brands that are on Facebook (especially ones that just are promoting themselves). Visibli recently did a study that shows that engagement with Facebook pages also depends quite a bit on timing, which isn’t surprising since most people only see brand posts on their Facebook homepage (not on the actual brand pages). [Read more…] about Facebook Engagement Requires Timing