Everyone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. The reason to measure is to see how you’re doing in achieving your goals. Without goals, you don’t know what you should be doing and you don’t know what measurements are the right ones. Measurement really does differ from company to company depending on what it is you’re trying to accomplish. [Read more…] about Choosing the Right Social Media Measurements
Marketing
12 Tips for Creating a Social Media Content Strategy
Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. [Read more…] about 12 Tips for Creating a Social Media Content Strategy
Why Marketers Should Care About the Rise of the E-Book
Unless you’ve been asleep for the past few years, you’re probably aware that the demand for e-books (and e-book readers) has increased tremendously (see infographic from The Next Web). Consumers have been moving towards consuming more and more of their content digitally online and the rise of e-books shows that consumers are also reading books digitally (though not necessarily online at the time of consumption). These trends are very important to understand as a marketer to figure out new ways to interact and engage with consumers. Here are some of my thoughts….
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