Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy. A content strategy can include content that you create, as well as content you curate or share from other sources. How much content should you create versus curate? It’s up to you, but here are some things to consider:
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Marketing
Small Business Help from The Visa Business Network
Starting and running your own business can be a daunting task. You have to be CEO, VP of Sales, VP of Marketing, CIO, administrator assistant AND actually get some work done. Visa recently created a network and website, The Visa Business Network, to help small business owners get the answers they need so they can get back to work. I was asked to take a look at the network and give some feedback (I have not received any compensation or guidelines/requirements for this feedback). The Visa Business Network does have some valuable information, and can be a valuable resource, provided it’s just one in a larger toolkit:
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The “ME” in Social Media is not about You
While social media may give power into the hands of individuals so everyone is a publisher, businesses often forget that social media is not about them. The “ME” in social media refers to individual consumers, not to you personally. Social media allows every consumer to have a voice, to tell their story, to be heard. By respecting the “me” in social media to be individual consumers, companies are more likely to be a part of an engaged and interactive community.
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