Adding images to your posts makes your blog visually appealing, but it also is important for the social sharing of your content on networks like Facebook. Posts with images are much more likely to stand out in the news feed where people are likely to read your content. This doesn’t mean you should stop writing updates without images — those can be more personal and engaging than posts from your blog. Having images on your blog will increase the chances that people will read your content on your blog and on the various social networks where it gets shared.
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Marketing
ASICS uses Facebook App to Find New Spokeswoman
To help find a spokeswoman for their women’s sportswear line, AYAMi, ASICS has launched a Facebook app and digital campaign to find a new face to front next year’s brand campaign. This expands on their strategy of recruiting runners at last May’s Paris Marathon. The campaign hopes to expand on the AYAMi Spring-Summer print and online campaign, which featured amateur atheletes exercising, to reinforce a modern image of femininity and beauty.
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Example of a Local Business Using Social Media to Grow
Social Media Examiner interviewed Brian Elliott, founder of Linked OC, on how he’s using social media to grow his business. Some great tips and ideas from a local business who has made social media work for them.
Bryan Elliot from Michael A. Stelzner on Vimeo.