BrandCampU, an annual branding conference held in Detroit, is focused on how to build and nurture your personal brand, whether you’re an entrepreneur or working for a company. Obviously how you build your personal brand differs slightly depending on whether you’re working for someone. As a way of bringing the conversation outside of those who are attending the conference, I’m asking you — how do you nurture your personal brand online? What’s been most effective for you? What hasn’t worked as well as you had hoped?
Marketing
WiseStamp Adds Dynamic Content to Your Gmail Signature
While Google finally allowed Gmail users to have images in their signatures, there still isn’t a way to automatically update your signature with a link to your latest blog post, for example. Or have a random quote. Or show your latest tweet. WiseStamp is a free plugin for Chrome, Safari, and Safari which lets you customize your signature with links to your social networks, images, links, plus provides applications which can bring in the title of your latest blog post with a link.
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Generating Quality Leads Online
Do you go to networking events just to collect business cards? If you never spend any time building relationships with people, but instead just collect contact information, what percentage of your contacts actually turn into sales? How many of those sales are willing to refer you to others? Building relationships is important and using that same tactic online will help generate quality leads.
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