Most companies have a website these days and most of these websites are gawdawful ugly — or just are. They have some text about the company that no one reads because it sounds like it was written for a brochure — which it probably was and no one reads those either. But if you do have a plain old website with some brochure-like text, what does that say about your company? Many potential clients will get their first taste of what you do and who you are from your website.
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Marketing
Why Regularly Updated Content is so Important
You hear it all the time — regularly updated content is vital for your business. Not only is it true, but Tom Nixon over at IdentityPR has a great post on exactly why that’s the case. An excerpt:
Most corporate websites are glorified online brochures. They feature critical messages, value propositions and calls to action. And there’s nothing wrong with that…to a point. But without a compelling reason to visit that site, it sits out there in limbo, like a sign reading “GOING OUT OF BUSINESS SALE” outside an electronics boutique in an isolated desert. Sure, it’s there…there’s value…and it sounds great…but who will see it? – Generating Website Traffic… and Loyalty – Tom Nixon – IdentityPR
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Differing Viewpoints #tedxdetroit
Innovation is driven by new ideas. New ideas drives economic and business growth. Sparking new ideas is vital to every business. Brainstorming — the act of hearing lots of new ideas all at once — is an excellent way to get the brain thinking. TedXDetroit has brought a diverse group of people together to hear speakers from various backgrounds talk about their new ideas. Even if the speakers are not in your particular field, hearing new ideas helps generate new thoughts about your own challenges.
What new thoughts have you had today?