We all want our customers to be enthusiastic about our brands — to connect with us like we’re Apple or Nike. But those brands aren’t just a logo, or even a set of products, they represent a complex set of emotional responses — they tell a story that’s persuasive to their customers. Designing a good product and then understanding the benefits to customers helps Apple and Nike tell compelling stories that create enthusiasm for their brands.
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Marketing
How to Get More Speaking Gigs from Chris Brogan
Wondering how to get more speaking gigs? Chris Brogan shares some ideas and tips on what’s worked for him:
My Favorite WordPress Plugins
I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site. Here are some of my favorite WordPress plugins… (for now).
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