If efforts with social media are going to pay off for a business, they each need to contribute value to the bottom line. What value do 250,000 fans on Facebook give a business? While having that man fans may increase the business’ reach, what does that do for the company’s bottom line? How many of those fans are customers? Obviously it would be better for the company to have 250,000 customers on Facebook, so how should the company make sure that all efforts are contributing value to the company? [Read more…] about Avoiding Zero Value Efforts in Social Media
Social Networks
Making Sense of Social Content Marketing
As I’ve mentioned before, understanding the different ways people consume content is important for providing the right content in the right places, at the right times, and in ways that people want to use. Creating a successful content strategy is very important to marketing campaigns in the mobile and social spaces and Mike Lewis, VP of Marketing & Sales at Awareness, Inc. has some ideas to help you create one for your company.
Mike Lewis's ESM Toledo Presentation
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Do you have a content strategy for your company? How do you tailor it to different audiences, locations, devices, etc.?
Learning Strategies for Mobile & Social
Keeping up with all the changes in digital marketing can be a challenge. But all those changes are vital to keep up with if you want to have the most effective marketing and communication strategies. Changes are also different in each industry, sector, demographics, etc., so having a strategy for learning about what works for your company is key to success. Jeremiah Owyang from the Altimeter Group has some ideas about creating a learning strategy for mobile and social for your company:
Developing a Learning Strategy for Mobile and Social (Keynote)
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What learning strategies do you use for your company?