Think about how you consume content on Twitter (if you use it) versus Facebook versus LinkedIn or blogs. On Twitter you probably only pay attention to what’s going on now. Very few people bother to scroll back through all the tweets of people that they’re following. However, you probably do scroll back on Facebook to see what your friends are up to. As a marketer, its important to understand these differences in order to more effectively engage with your audience. [Read more…] about Understanding the Different Ways People Consume Content
Social Networks
Social Media Lead Generation
Wondering how you can generate leads from social media? Hubspot has this nice little presentation to give you some ideas. Remember it’s all in the execution, part of which is analyzing what went well and what didn’t so you can improve (or stop).
Social Media Lead Generation [5 Steps]
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How do you use social media for lead generation?
Measuring Correctly By Asking the Right Questions
Getting data and metrics for online campaigns is fairly easy. If anything, there’s probably too much information (yah, right, says the analyst). But having a lot of information is not the same as having the right information. Many of the online tools that are used for carrying out social media and online campaigns also provide a lot of data about what’s going on. As marketers and business people, we end up collecting a lot of numbers. How do we know if we have the right numbers? [Read more…] about Measuring Correctly By Asking the Right Questions